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This is the most romantic collection we are launching this year and it is a must for every embroiderer that loves a romantic look! The Endless insertions & thread work collection has several new special techniques and the most beautiful endless lace insertions combined with wing needle stitches for the endless embroidery hoop.There are also wonderful scalloped edges and free standing flowers made from cotton thread which give the embroideries a true authentic look.We have also included small delicate flower embroideries that can be sewn on tulle and thin fabrics as well as thicker fabric and can be combined in endless ways to embroider larger pieces of fabric. Do not forget to buy water soluble stabilizer!






Mega Blossom is a wonderful new collection with flowers embroidered in the mega hoop. Some of the embroideries are digitized and drawn so that they can be used as they are or can be combined into borders.This is a perfect home dec collection.



In this collection we have selected a number of designs in different shapes and sizes from already existing collections that are perfect to use with the new embellishing machine. You can add ribbons,yarn and roving to the embroideries to create wonderful effects! In the booklet we show how each embroidery is transformed into a completely new design when using the embellishing machine.This is perfect for all the embroidery machine owners who want to take their creativity to the next level!



Pretty Purses in the Hoop was one of the bestsellers last year and this is the follow up collection. In this collection we do not only have 8 new purses and the sewing instructions, we have also included matching designs, borders and free standing designs so that you can use match your purse with your shoes, shirts, skirts and belts! The designs are also beautiful on their own and can easily be used on home dec projects as well.



These lovely lace designs are digitized to make them soft, which makes them perfect for embroidering on toile and other thin fabrics! We have included lace edgings and borders so that you can make beautiful lace decorated garments. Add a lace edging to a shirt and matching lace border for your skirt. But, that is not all – you can make your own bridal lace or other exclusive beautiful laces by combining the embroideries. Of course,they can also be used on other types of fabrics as well. Do not forget to buy water soluble stabilizer!



Mega Madeira Borders is one of our new special technique collections this year and it is so much fun to embroider! The designs can be used just as they are OR, hoop two pieces of fabric and tear away stabilizer, the applique mark will ask you to cut away the right part of the first layer of fabric and as the embroidery comes along,it will look completely different with one piece of fabric at the top and one at the bottom and will get more of a 3 dimensional feeling.You really need to try this collection to see how fantastic it is and how much you can do with it. It can be used for home dec, kids rooms or to decorate your clothes with!



The Mega Richelieu is one of the most beautiful collections we are launching this spring. 10 beautiful mega Richelieu borders with a truly antique look of the digitizing makes you think of grandmas’ hand sewn projects. Lovely rose borders, flowers, butterflies and wing needle stitches fill this cutwork collection with the most wonderful embroideries we have seen in a long time. This is a must for all embroidery machine owners and truly takes machine embroidery to a whole new level. Do not forget to buy water soluble stabilizer!



This design has exclusive embroidery techniques. The beautiful thread velvet is done using a technique with multiple layers of thread that is cut from above to give that velvet touch.



Create wonderful embroideries for your home and more with Thread Velvet Décor collection designed for the Majestic Hoop. To obtain this rich and velvet look using the Thread Velvet Technique, simply cut your embroidered threads in the designated areas. The easy to follow instruction booklet includes directions on how to create the Thread Velvet effect, full size patterns, plus how to make an elegant pillow.



With the Embellish with Yarn collection and the Yarn Couching Feet Set, it has never been easier to embellish clothing and home décor accessories. The collection includes 17 elegant designs of which six can be created in the Endless Hoop. Combine techniques with the yarn embellishment such as cut edge and appliqué to create the perfect project. Collection includes instruction booklet with full size design patterns and complete directions to make the beautiful Embellished Jacket.



Beautiful candle wicking designs to fill fabrics and combine with endless borders.




Janice Stewart continues to wow us with incredible cutwork designs: this one focuses on florals.



Cutwork Finesse includes 21 beautiful cutwork designs which can be used separately or grouped together to create romantic projects. The instruction booklet includes full size design patterns, plus complete directions on how to make this Cutwork Finesse blouse.



The special Techniques Butterflies collection gives your 18 beautiful ways to create one of nature’s wonders-the butterfly. Butterfly designs include Realistic, Lace and Sketch looks, perfect for all types of projects. Use these sweet designs to add your own Special Touch to a broach, handbag, and so much more. The instruction booklet includes full size design patterns, plus complete direction to make a beautiful Butterfly Handbag.